After the wild 70s and 80s, the 90s appeared to have become effortless in comparison. The famous grunge look was popularized by bands of the 90s such as Nirvana. Common trends included boot cut jeans or high rise for females, loose shirts, floral prints, hip hop inspired clothes, and classic blazers.
When Hong Kong finally returned to Chinese rule in 1997, many designers took the opportunity to create pieces inspired by the Chinese cheongsam dresses and fabrics. As a result, embroidery appeared in the market.
American designers, more than any others, became icons for their clothing. Even today it's easy recognize the names of Tommy Hilfiger, Ralph Lauren, Donna Karan, and Calvin Klein. These brands' identity are still iconic in our society as a result of effective propaganda and popularity. We repetitively gather ideas from the past and the present.